Product Innovation and Ideation

Product innovation is a key activity for products, services and solutions which needs to embody creativity, ideation an d time to market and be linked to and supported by market innovation, technology innovation and process innovation. In our view product and service innovation is often the result of bringing to market a new way to provide benefits or value to customers or solve problems in such a way that we can make money from the investment.

There has been a lot written about innovation and the need for people within companies to be more innovative in their thinking and approach to business issues. While this is an important element it is not necessarily sufficient to achieve outstanding results. Often the most successful product and service innovations are a mix of innovation in respect of customers and markets together with technology and business processes which provides a competitive advantage .In other words innovation is about getting new ideas or insights to market quickly and before the competition. There are two main elements:

How can we help?

pdms offers a comprehensive Product or Service Innovation programme to meet the needs of companies of all sizes seeking to improve the skills and know how of their people and to leverage improvements in Product or Service Innovation. A typical training programme can be made up from courses or coaching in the following topics:

• Product and Service Innovation principles, framework and tools
• Strategic and Innovative Thinking and Planning
• Voices of Customers tools and techniques
• Leading Virtual and X-Functional Product Innovation Teams
• Project Management for Product Innovation
• Technology Acquisition for Product Innovation

We use a number of methods such as HealthChecks as well as
any combination of the following: facilitation, implementation support, training via facilitated workshops, 1/2 day awareness seminars through to 1 to 1 coaching and mentoring.

If you think we may be able to assist or would like to a preliminary discussion please contact us here

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