New Product Development (NPD) or New Product Introduction (NPI)

New Products and Services are the lifeblood of any company. New Product Development or New Product Introduction (NPI) is the key business process within the life cycle of products and services to deliver new products and services of the right quality at a competitive cost and within market time scales.

Many companies have developed a New Product Development or Introduction Process based on a 'Stage - Gate' or 'Phase-review' model which seems to engender discipline in the tasks. However, sometimes these processes seem very inflexible and prescriptive and do not result in shorter Time to Market or successful Product Introduction. Furthermore, they frequently have not been the subject for application of lean principles or continuous improvement.

You may be a start-up, small enterprise or a large organisation and be either:

	Looking to improve project cycle time and productivity by applying Lean principles (The Product Development Factory)
	Considering a Project Management approach to New Product Development or Introduction
	Implementing a new process or framework for New Product Development or Introduction
	Need help diagnosing problems with existing projects or with an existing process or framework
	Looking to improve Project Leadership and Teamworking and clarify Roles and Responsibilities (RACI)
	Requiring help with a particular aspects of NPD or NPI such as Product Definition, Specification writing, Feature prioritisation etc.
	Need assistance with the roll-out of a new process or framework or with skills development of product developers
	Trying to unify several cross-company processes or implementing a global or multi-company process

From our wide experience of product marketing and management in different international markets and industries pdms can assist with the above.

The pdms approach for excellence in New Product Development (NPD) uses a number of key principles and an advanced set of tools to achieve practical results. We can turn 'generic' best practices and methods into those best suited to a specific company, business unit, market or industry to achieve success.

If appropriate we can use a number of diagnostic methods such as HealthChecks as well as
any combination of the following: facilitation, implementation support, training via facilitated workshops, 1/2 day awareness seminars through to 1 to 1 coaching and mentoring.

Our approach is flexible and can be a mix of the above depending on the size of your organisation, your budget, resources and time!

If you think we may be able to assist or would like to a preliminary discussion please contact us here

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